Ceramics of Italy—Coverings
2019
Confindustria ceramica
Ceramics of Italy, a promotional brand for Italian ceramic companies affiliated with Confindustria Ceramica—an association that represents the sector’s global excellence—participates annually in the Coverings trade show in the United States with a coordinated visual identity that plays with geometric shapes, images, and colors drawn from the collective imagination of the tile industry.
A system of figures is created that transitions from solid colors to windows of images that tell the story of human craftsmanship—rooted in tradition and uniquely Italian expertise—and the architectural settings that showcase these products. The visual message always encompasses three major themes: raw materials, know-how, and technology.
