Archingreen
2025
Archingreen
Archingreen is an architecture and engineering firm with a strong commitment to sustainability and residential well-being. The corporate identity was created to reflect the firm’s design approach and its attention to spaces and the well-being of those who inhabit them.
The focus on research into natural materials is reflected in every aspect of the corporate identity: the colors—which span a range of greens and browns—are drawn from the natural world; the shapes, on the other hand, are inspired by organic curves and ancestral symbols representing the home and the essence of living.
The logo incorporates rounded shapes and flexible proportions in its design details to symbolize the firm’s ability to adapt to diverse sensibilities and needs. The logo is accompanied by a series of ever-changing taglines that describe, in various ways, the poetic nature of the studio’s design philosophy.
For printed stationery materials, a paper was chosen that embodies the same characteristics as the studio’s design methodology: Gmund Bio Cycle is a paper made from resource-saving fibers such as wheat straw, grass, cotton, and cannabis.
