Le Terre
2021
Le Terre – Iper
Le Terre – Piatti della Tradizione is the regional restaurant that opened within the Iper hypermarket in Rozzano.
The restaurant’s concept evokes the atmosphere of a regional festival, where traditional Italian dishes are enjoyed in the shade of oak gazebos.
The corporate identity and interior design project aims to evoke the richness of the Italian countryside in terms of landscape and culinary products.
The bright colors that characterize the brand and were used to highlight images of Italian products were chosen to emphasize the festive and cheerful atmosphere that animates village festivals. The result is a celebration of colors and images that depict the features of a rich and wonderful Italy in all its landscapes, from the mountains to the sea, from seafood to garden produce.
