Leone Alato—Vinitaly Booth

Tenute Leone Alato is a Genagricola subsidiary that manages four wineries located throughout Italy. For the 2026 edition of Vinitaly, Tenute Leone Alato completely revamped its booth, taking its positioning to a whole new level.

Sustainability and a commitment to biodiversity were the guiding principles behind the selection of materials, colors, and imagery.

Even from the outside, the booth made a strong impression thanks to large backlit walls and wooden columns reminiscent of vineyard trunks. Inside, images from the book Terrae were displayed alongside a representation of the contour lines that outline the territories where the estates are located. The virtual tour of the estates is complemented by textual excerpts that poetically accompany the images.